"If Vena Cava were an opera, Viva Vena would be the indie-rock version.”
Little sister line to Vena Cava, Viva Vena became known for it’s playfulness, unexpected prints, free spirit and unique attitude. As senior designer, I worked closely with Vena Cava co founders Lisa Mayock and Sophie Buhai on seasonal concepts, print stories & color palette, as well as designing the line. Viva Vena was a top seller at Nordstroms, Shopbop, and Pixie Market, among other retailers.
Below are seasonal snap shots incorporating concept, look book, sketches and color palettes.
mood / look book / color palette / flat sketches
mood / look book / color palette / illustrations / flat sketches
concept / prints / color palette / flat skethes