"If Vena Cava were an opera, Viva Vena would be the indie-rock version.”

Little sister line to Vena Cava, Viva Vena became known for it’s playfulness, unexpected prints, free spirit and unique attitude. As senior designer, I worked closely with Vena Cava co founders Lisa Mayock and Sophie Buhai on seasonal concepts, print stories & color palette, as well as designing the line. Viva Vena was a top seller at Nordstroms, Shopbop, and Pixie Market, among other retailers.

Below are seasonal snap shots incorporating concept, look book, sketches and color palettes. 


SPRING 2013

mood / look book / color palette / flat sketches


SUMMER 2013

mood / look book / color palette / illustrations / flat sketches


Fall 2014

concept / prints / color palette / flat skethes