An exclusive diffusion line aimed at a younger customer who was looking for French Connection’s style and fashion forward appeal, but at a more attainable price point. In a few short years we were able to build a core business of wardrobe staples, while also delivering trend forward shapes and styles that our customer came to love and expect from us. As designer I was responsible for developing concepts, print story, and color palette, as well as designing all product categories. This was my first foray into designing a full product line from concept to production. I found my love of concept and being involved in the entire design process while working along side a small, collaborative, and fun design team. 

Below are seasonal snap shots incorporating concept, look book, sketches and color palettes.


Fall 2012

mood / lookbook/ color palette / flat sketches


Summer 2012

mood / lookbook/ color palette / flat sketches