As senior trend & concept designer for Anthropologie I lead the team in creating 3 concepts each season aimed at our differing core customers. Looking at runway, street style, social media, art, and editorial we interpret current trends for the Anthropologie customer. We work closely with the print, color, and fabric teams to guide them in seasonal concept development. Additionally, each season, we call out (non concept specific) big ideas & messaging, and provide design with category specific research of shapes and details to aid in their design process.
Below is a look at a few past concepts.